Impact Analysis

We monitor whether the goals you've set have been met, and identify opportunities to drive more impact.

Design work should show up in the numbers. We set up the KPIs that matter for your product, monitor them, and report what changed and why — separating what your work caused from what the season did. Each cycle ends in a short list of the next opportunities, ranked by expected impact, so the reporting turns into the next iteration rather than an archive.

Typical duration: Ongoing, typically 2–4 days per month

Who this is for

• You have shipped design work and cannot demonstrate what it achieved
• You need to justify continued design investment with numbers
• Your analytics are collected but never actually read

Frequently asked questions

Which tools do you work with?

Whatever you already have — GA4, Plausible, Mixpanel, Amplitude. Adding a new tool is rarely the bottleneck.

How often do we get a report?

Monthly suits most products. Faster than that and you are reading noise.

Can you prove design caused the change?

Rarely with certainty, and we will not pretend otherwise. We use baselines and comparison periods, and say where the reading is uncertain.