Define a clear, compelling vision for your product that guides every decision from strategy to design.
A clear, compelling vision that makes the next hundred decisions easier. We work out who the product is for, what it is trying to change, and what it will deliberately not do — then write it down in language your team can actually repeat. A vision that needs a slide deck to explain is not doing its job.
Typical duration: Typically 5–10 days
Interviews with leadership and the people closest to customers.
Target audience, the change you are trying to make, and the boundaries around it.
Drafted, tested on people outside the room, and cut down until it is memorable.
A vision statement, product principles and a narrative your team can use.